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COVID IMPACT - FESTIVE CRISIS
Festivals are an embodiment of respect for one’s culture, heritage and traditions through celebration. They are meant to bring the...
Elixir
Nov 1, 20204 min read
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FASHION WASTE
Though the fashion industry has become one of the most popular industries but this industry has equally contributed in causing pollution...
Elixir
Nov 1, 20203 min read
14 views
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JAB BOLLYWOOD MET FESTIVALS
The ways in which Bollywood gave major festive outfit goals: through its movies! Bollywood movies, undoubtedly, have been our major...
Elixir
Nov 1, 20203 min read
12 views
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COVID FALLOUT - FASHION AND LUXURY
Covid-19 had major repercussions on various industries worldwide, but the most affected ones lie in the category of non-essentials. The...
Elixir
Sep 30, 20203 min read
159 views
1 comment


INDIAN MARKETS - A JEWEL TARNISHED BY COVID 19
Since times unknown, the local markets have carved an important place in the daily life of a common Indian household. And why shouldn't...
Elixir
Sep 30, 20204 min read
498 views
4 comments


MASKS: HOW BRANDS ADOPTED IT
This spring, international design houses incited headlines for flipping their ateliers into manufacturing hubs for medical masks and...
Elixir
Sep 30, 20203 min read
227 views
5 comments


SURVIVAL OF BRANDS POST PANDEMIC
It is very rightly said,” Nothing tests the human spirit and resilience like a crisis does.” For months now after the unlocking of...
Elixir
Sep 30, 20204 min read
88 views
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E COMMERCE - REDEFINED
At a time when even the greatest economies are crumbling due to the pandemic, know how e-commerce platforms are making the most of it....
Elixir
Sep 30, 20204 min read
16 views
0 comments


"I HAVE ENOUGH JEWELLERY" - SAID NO WOMAN EVER
With more and more unconventional career options coming up, jewellery designing is emerging as a promising option too. Being in India,...
Elixir
Sep 30, 20206 min read
21 views
1 comment


SWEATPANTS FOREVER!
Fashion is the purest manifestation of human art and communication which influences our everyday lives, and has continued to inspire us...
Elixir
Sep 30, 20205 min read
26 views
0 comments


DARK IS BEAUTIFUL: THE MAKING
The story starts from the idiosyncrasy of the Anglo-Saxon colonialism which stresses on the chastity of ‘its’ women, their important...
Elixir
Aug 30, 20203 min read
100 views
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(UN)FAIR AND LOVELY: DECODING PREVALENT COLOURISM
‘Beauty lies in the eyes of the beholder’ Beauty is a term that cannot be objective, and yet people have been conceptualising it quite...
Elixir
Aug 30, 20205 min read
62 views
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INSENSITIVITY,CAPITALIZATION & RAMPANT COLOURISM:HOW FASHION INDUSTRY KEEPS FAILING PEOPLE OF COLOUR
Fashion Industry’s love for hierarchies has never been subtle. Telling people what they should look like- what is acceptable and what...
Elixir
Aug 30, 20205 min read
44 views
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DID 'DARK IS BEAUTIFUL' REMAIN FAIRLY INEFFECTIVE?
Analysing the economic effects and business catalysts of the iconic movement The Skin-Lightening Industry of India is a...
Elixir
Aug 30, 20203 min read
41 views
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SEIZING THE GLAM WORLD: THE FIRSTS AMONG MANY
These creatives have changed fashion history, both with their revolutionary blow to racism and paving the route for Black artists to the...
Elixir
Aug 30, 20205 min read
17 views
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REVIEW: NO SHADE
Directed & Written by: Clare Anyiam Osigwe Duration: 104 minutes IMDb Rating: 6.7/10 Available on: Amazon Prime [Photo Source: IMDb] Jade...
Elixir
Aug 30, 20202 min read
46 views
0 comments


REVIEW: INDIA'S GOT COLOUR
Actress-filmmaker Nandita Das released a two-minute-long fun and quirky music video on 25 September 2019, in support of the ‘Dark is...
Elixir
Aug 25, 20201 min read
17 views
0 comments


TREND OF THE MONTH: ADDING TOUCH OF FASHION TO DAILY MASKS
The real OG accessory lies right beside you: your saviour, your mask! Masks have come a long way, from being just a necessity to a...
Elixir
Aug 25, 20202 min read
20 views
0 comments


BLACK WITH A BANG: INDIA'S FIRST ONLY BLACK APPARELS BRAND
Available: Online (https://www.turnblack.in/shop/) Great For: Women’s Fashion, Men’s Fashion, Accessories What Makes It Awesome Turn...
Elixir
Aug 25, 20202 min read
19 views
0 comments


THE TINKER TALE OF A FASHION FINERY
The lockdown restrictions have been lifted and stores are open again, which means it's time for you to hit your favourite store and rock...
Elixir
Aug 25, 20203 min read
38 views
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