September 2020 , VOL 2

THE PANDEMIC ISSUE

Elixir

COVID FALLOUT - FASHION AND LUXURY

Covid-19 had major repercussions on various industries worldwide, but the most affected ones lie in the category of non-essentials. The...

Elixir

INDIAN MARKETS - A JEWEL TARNISHED BY COVID 19

Since times unknown, the local markets have carved an important place in the daily life of a common Indian household. And why shouldn't...

Elixir

MASKS: HOW BRANDS ADOPTED IT

This spring, international design houses incited headlines for flipping their ateliers into manufacturing hubs for medical masks and...

Elixir

SURVIVAL OF BRANDS POST PANDEMIC

It is very rightly said,” Nothing tests the human spirit and resilience like a crisis does.” For months now after the unlocking of...