August 2020 , VOL 1

DARK IS BEAUTIFUL

I cannot run away from who I am and my complexion or the larger society, and how they may view that.

Your beauty will be in shades of melanin and light.

The validation of your dreams is not in the colour of your skin but in the quality of your heart.

Elixir

DARK IS BEAUTIFUL: THE MAKING

The story starts from the idiosyncrasy of the Anglo-Saxon colonialism which stresses on the chastity of ‘its’ women, their important...

Elixir

(UN)FAIR AND LOVELY: DECODING PREVALENT COLOURISM

‘Beauty lies in the eyes of the beholder’ Beauty is a term that cannot be objective, and yet people have been conceptualising it quite...

Elixir

INSENSITIVITY,CAPITALIZATION & RAMPANT COLOURISM:HOW FASHION INDUSTRY KEEPS FAILING PEOPLE OF COLOUR

Fashion Industry’s love for hierarchies has never been subtle. Telling people what they should look like- what is acceptable and what...

Elixir

DID 'DARK IS BEAUTIFUL' REMAIN FAIRLY INEFFECTIVE?

Analysing the economic effects and business catalysts of the iconic movement The Skin-Lightening Industry of India is a...